February 26, 2024
The National Events Center signed a memorandum of understanding (MoU) with the Saudi Broadcasting Authority to strengthen joint cooperation between the two sides in the fields of events and media.
The areas of cooperation outlined in the agreement include exploring opportunities to further develop collaboration, organizing workshops to coordinate upcoming events, and supporting communication with relevant stakeholders.
The MoU also stipulates facilitating the Authority’s access to events supervised by the National Events Center, as well as enabling the issuance of necessary permits for covering events and national occasions. In addition, the Center will participate in the Saudi Media Forum through workshops, speaking engagements, or contributions to the forum’s activities.
Since its establishment, the National Events Center has worked to achieve leadership in building and developing a globally competitive events sector. It has focused on enhancing events through service excellence, continuous innovation, and sustainable business development at the highest standards, in line with its strategic objectives, which include achieving operational excellence in events, ensuring high spending efficiency, delivering added value to both the Center and the sector, and fostering sustainable growth.
The Center also plays a key role in supporting and empowering the events sector in the Kingdom, improving the quality of services provided, and advancing Saudi Seasons, the national events calendar, and major events. Through its efforts to develop and enable the sector and stimulate its regulatory environment, the Center contributes to delivering integrated and attractive activities, celebrations, and seasons that align with visitor expectations, while enhancing quality of life and boosting the local economy. It also promotes integration in planning and execution to maximize economic and social returns.