National Events Center Participates in Customer Experience World Forum 2024

The National Events Center is participating as a strategic sponsor in the Customer Experience World Forum 2024, held over two days from January 24 to 25 at Granada Arena in Riyadh. The forum features more than 24 workshops and brings together over 40 local and international speakers, including experts and specialists in customer experience from both the public and private sectors, in addition to 50 participating entities. 

Through its dedicated pavilion at the forum, the Center highlights its role in developing the events sector, enhancing the quality of services provided, supporting Saudi Seasons and the national events calendar, and enabling the private sector to deliver major events. It also presents its vision and strategic approach to building and growing a promising events sector through event development, service excellence, innovation, and sustainable business practices at the highest standards. 

The National Events Center is showcasing its key initiatives, including the Saudi Events application, the “Enjz” and “Matloob” platforms, and the Event Pioneers initiative. 

In addition, the Center is contributing to the forum by delivering a workshop on designing the visitor journey in events, outlining the role of the General Directorate of Visitor Experience, as well as the mechanisms and guidelines for designing effective visitor journeys. 

The Customer Experience World Forum, organized by the Customer Experience Association, is one of the key initiatives aimed at enhancing service efficiency across both public and private sectors. It focuses on improving customer journeys in line with evolving expectations and needs. The forum covers a range of themes, including customer experience strategies, research and measurement, applications of artificial intelligence in voice-of-the-customer management, and other topics relevant to various vital industries. It also features an accompanying exhibition showcasing leading companies and technologies in the field of customer experience, in addition to the Saudi Customer Experience Awards presented during the closing ceremony. 

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