Riyadh, 24 Aug 2026
The National Events Center (NEC), in cooperation with Mohammed bin Salman Foundation “Misk,” organized a workshop titled “Designing the Visitor Journey at Events and Seasons” at Misk City, with the participation of a number of Misk employees.
The workshop aimed to introduce the National Events Center’s role, services, and initiatives, and highlight the responsibilities of its General Department of Visitor Experience. It also introduced the Guidebook for Visitor Journey Design Standards at Events and reviewed key standards and practices that contribute to enhancing the visitor experience at events and seasons.
The workshop also addressed the importance of visitor experience and its impact on improving the quality of events and enhancing visitor satisfaction. It further discussed a number of topics related to visitor experience in Saudi Arabia’s events sector and provided answers to participants’ inquiries.
The workshop comes as part of the National Events Center’s efforts to transfer knowledge, exchange expertise, and raise awareness of best practices in visitor experience, contributing to the development of the events sector and enhancing the quality of experiences provided to visitors