July 3, 2021
In line with the Kingdom’s gradual return to normal life, guided by a balanced strategy that prioritizes public health and safety, and in support of national efforts to raise awareness and encourage citizens to promptly receive the COVID-19 vaccine to accelerate the full return of daily activities, the National Events Center launched its awareness campaign titled “We’re Coming Back… But Have You Taken the Vaccine?”
The campaign links individual and community participation in vaccination efforts with the rapid return of activities and experiences that were suspended due to the pandemic.
The initiative reflects the Center’s commitment to its responsibilities in enabling the events sector across all fields and ensuring the delivery of integrated and attractive experiences alongside the return of Saudi Seasons and events, which audiences have eagerly awaited after more than two years of interruption.
Visitor safety remains a top priority for the National Events Center, in cooperation and coordination with the Ministry of Health, Ministry of Tourism, Ministry of Culture, Ministry of Sport, the General Entertainment Authority, and the General Authority for Exhibitions and Conferences.
The initiative targets individuals who have not yet received the vaccine, as well as tourists and visitors to the Kingdom, in order to emphasize the safety of hosted events. It also addresses individuals and companies interested in participating in the events sector.
The Center has also ensured the campaign’s presence across various social media platforms and on-ground event locations through creative approaches that resonate with audiences and effectively communicate the message by publishing awareness materials and engaging with the public before and during the return of events and Saudi Seasons.
The commitment of individuals and society to precautionary measures, alongside increasing vaccination rates, will contribute to achieving herd immunity — a key factor in restoring growth within the sector and supporting the objectives of Saudi Vision 2030 through enriching citizens’ lives, enhancing quality of life, promoting local destinations, diversifying the national economy, and creating attractive investment opportunities.